15.1 Google Analytics
If you have given your consent, we use Google Analytics, a web analytics service provided by Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Google Analytics uses cookies that enable your use of our website to be analyzed. The information collected by the cookies about your use of this website is generally transmitted to a Google server in the USA and stored there.
We use the User ID function. With the help of the user ID, we can assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and analyze user behavior across devices.
We use the 'anonymizeIP' function (so-called IP masking): Due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
During your visit to the website, the following data is collected: the pages you have accessed, your "click path", achievement of "website goals" (conversions, e.g. newsletter registrations, downloads), your newsletter registrations, downloads), your user behavior (e.g. clicks, dwell time, bounce rates), your approximate location (region), your IP address (in abbreviated form), technical information about your browser and the end devices you use (e.g. language setting, screen resolution), your Internet provider and the referrer URL (via which website/advertising medium you came to this website).
On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website and the success of our marketing campaigns.
The recipient of the data is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland as the processor. We have concluded a data processing agreement with Google for this purpose. Google LLC, based in California, USA, and, if applicable, US authorities can access the data stored by Google.
The data sent by us and linked to cookies is deleted automatically. Data that has reached the end of its retention period is automatically deleted once a month.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by
a. Not giving your consent to the setting of the cookie or
b. downloading and installing the browser add-on to deactivate Google Analytics.
You can also prevent the storage of cookies by selecting the appropriate settings in your browser software. However, if you configure your browser to reject all cookies, this may limit the functionality of this and other websites. To prevent Universal Analytics from collecting data across different devices, you must opt out on all systems used.
You can find more information on the terms of use of Google Analytics and data protection at Google at https://marketingplatform.google.com/about/analytics/terms/de/ and at https://policies.google.com/?hl=en.
The legal basis for this data processing is your consent, Art. 6 para. 1 lit. a) GDPR. You can withdraw your consent at any time with effect for the future.