The Creative Response Evaluation – Work (CRE-W) assists organisations with selection, development, and building project teams by measuring different kinds of creative thinking in a business context.
Selection, development and coaching
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Creativity has been described as the most important economic resource of the 21st century. Research shows that creativity is one of the characteristics most needed to cope with today’s complex business environment, and in response to this, companies are increasingly including a chief innovation officer (CIO) among their senior management.
The CRE-W supports organisations with selection and development by assessing the way candidates respond to situation-based, realistic work problems. It measures the test taker’s ability to innovate, and how likely they are to use their creative initiative in the workplace.
The CRE-W presents a series of 12 scenarios and possible responses representing dilemmas typically encountered at work. Each possible response is rated according to how likely the respondent would be to choose it.
On completion, three scores are calculated:
The Creative Initiative score is designed for use in selection for positions where creativity is a job requirement. The New and Different creative thinking style scores may also be used in selection but are specifically applicable to developing project teams. Research shows that teams are most successful when they encompass different styles of creative thinking, and combining individuals with high New and Different creative thinking style scores is an effective way to achieve this. All three scores have applications in individual development and coaching.
Qualification level required:
Test User Occupational: Personality, or equivalent. Please see our Test User Qualifications page for guidance
Accessing tests on HTS 5
Online tests are available through the HTS 5 platform – click here for an overview. To access tests on HTS 5, users can choose between two options:
To get set up with an HTS 5 account, contact us by phone on +44 (0)1865 797920 or email. Alternatively, you can purchase the tests on our website, and we will set up your HTS 5 account, add your licenses and email you the login details to your account together with a complete user guide.
In 2018 data was collected matching the country census data for both the UK and US working populations. Final sample sizes were N = 855 from the UK and N = 825 from the US. The national census figures were used to match on gender, age, ethnicity, region and educational background.
Validity for personality
The validity of the final CRE-W scales was evaluated in association with the NEO-PI-3 personality questionnaire with a sample in the UK, in order to provide a clearer view of the construct linkages of the CRE-W scale scores to the personality constructs being measured.
The CRE-W takes 15–20 minutes to complete.